Textbooks: Why hasn’t the tech industry disrupted the textbook industry yet?

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Xuanlong Yixian, Consultant

For the most part, competition is absent from the textbook industry. And that’s what drives most innovation and disruption in other industries, particularly the tech industry. If one company makes a product, and another comes along with a better one, consumers suddenly have a choice to make. So both companies can either lower their price or improve their own product in an attempt to woo customers. That just doesn’t happen with textbooks. There’s no choice a all, the class requires one or more books, and only those will do. You can choose to buy the book from store A or store B, maybe rent the book or buy it used, or even choose not to buy the book at all, but nothing else that comes along can replace the assigned textbook. This gives the textbook companies a huge advantage. You have to buy their book to be successful in a class, so they can charge as much as they want for it. It’s not uncommon to see books priced at $300 or more. Even if they charge $1,000 for the book, students are still going to need it to be successful in a class which requires it. Similarly, there’s little pressure to make the product any better, so textbooks today are really not that much different from those from 30 years ago. The content may have changed, but little about the business has.

To disrupt the textbook industry would require a significant investment of time, money, and resources on the part of the textbook companies to develop and implement whatever that better thing happened to be, nobody else can really do it. And considering the captive market that they have right now, there’s no reason to do so. They just sit back and rake in the profits. When people are forced to buy a product at any price, don’t expect any innovation.

Unfortunately, chances are that this problem is here to stay. Teachers and professors generally teach from a single book. If they say to read page 10 or answer the questions on page 45, that only works if everybody’s using the same book. And everybody being forced to buy one book is the very root of the problem.

If You’re Buying Textbooks This Week, Get Educated, Not Schooled

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When a semester of textbooks can add up to a couple (or three or four) hundred dollars, hitting the checkout line at the campus bookstore is a distressing experience for many students, to say the least. TechCrunch has some solutions.

Analog solutions to this problem include: borrowing from the library, borrowing from friends who’ve already taken the class, and photocopying from those foolish enough to buy the book in exchange for beer.

Or, you know, you could turn to the plethora of digital resources out there for help.

If you really don’t want to spend money on books, Boundless is a free service that aligns its e-textbooks with other popular texts by chapter across 20 subjects. In classes like Accounting and Psych 101 where many textbooks provide the same information, this can be a big money saver. Boundless is also launching a premium option, which includes study help in the form of active recall quizzes at the price of $19.99 per book.

Textbook giant Chegg,  gives students a lot of options. You can buy new or used, rent a hard copy, or rent an e-text from 60 days up to a year. There’s a certain advantage to that last option, which is that you’re never going to forget to turn your rental back in and get charged the full amount. Just saying. You can also sell textbooks through the site.

Just in time for this school year, Google has also gotten in on the textbook game with e-text rentals available in the Google Play store.

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Are Electronic Textbooks for Everyone? Not Necessarily

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As students start to buy their textbooks for this semester, a new utility –  the eBook – is gaining substantial popularity and publicity. However, there is  one serious drawback that many eTextbook users have failed to consider – the  open book exam.

While eTextbooks offer some benefits, such as interactive learning and the  ability to avoid carrying around heavy textbooks, there are two serious  drawbacks for many college students.

The first is price. While an eTextbook, in many cases, is downloadable to a  laptop, students will have to carry the laptop to their class, find a power  outlet, and deal with the possibility that their expensive laptop could be  destroyed while on campus. If a student does not want to carry around their  laptop, eReaders are available, but there are some drawbacks. The first is that  the eTextbook that a student downloads may not necessarily be compatible with  all eTextbook readers. While most will work, because of all of the emerging  eTextbook companies, this could be problematic. Furthermore, eTextbook readers  are costly in and of themselves, with prices ranging from $100 – $300 or more.  Finally, eTextbooks are usually more expensive than buying, even new textbooks,  within the secondary market. A textbook comparison site will compare textbook  prices, and generally eTextbooks are 3 or 4 times the cost of what a student  could find a new textbook for.

The second drawback – and perhaps the most important – is the case of the  open book exam. When a student is allowed to use their textbook during an exam,  most of the time professors will not allow a student to have any electronic  equipment available while taking the test. Therefore, students that use  eTextbooks, either on a reader, or on a laptop, may be seriously disadvantaged  if a professor offers them the ability to use their textbook while sitting for  an exam. Since computers and most readers not only allow students to store notes  and other information, but connect to the Internet, it is doubtful that a  professor would allow someone to use these devices – as it would be unfair to  the other students that simply have a book.

Furthermore, a student can use an eTextbook (if the software allows it) to  print off some chapters, but the added costs of paper, and the fact that a  professor cannot guarantee that only the eTextbook information was printed may  prevent the student from using this on an open book exam. Finally, even if a  professor did allow printing of an eTextbook, the costs – at an average of $0.10  per page to print, for a 300 or 400 page selection of the text would cost the  student up to $40. If they do this for the midterm and the final, spending $80  in total, the student will spend many times more than what they could have spent  buying the textbook in the online market.

In short, while eTextbooks offer some great, enhanced content and other  advantages, they will not necessarily save a savvy student any money, and the  student may have to purchase a textbook anyway at either the midterm or the end  of the semester – if a professor allows an open book exam.

A serial entrepreneur, Derek Haake is the founder of Campushift.com that allows college students to compare  textbook prices easily and save up to 80%. Campushiftis a new type of social  network designed to redefine the textbook marketplace by providing students with  access to a free textbook swap database. A student for five and a half years,  Haake was inspired to create Campushift after earning his BA in Political  Science from the University of Texas at Arlington, his MBA from the University  of Akron College of Business, and his JD from the University of Akron School of  Law. After spending a small fortune on textbooks for each of his degrees, Haake  was determined to design a more affordable and sensible way for students to  purchase their books by drawing on his background in software development.  Previously, Haake was an analyst for ALLTEL and he has been a founder or owner  of three different companies in telecommunications and software.

Article Source: http://EzineArticles.com/6509728

How Rafter Helps Colleges Cut Textbook Costs

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Todays guest post is by David F Car. David writes that Rafter textbook rental broker finds niche partnering with public colleges to lower the cost of higher education.

If expensive textbooks perform a part in the rising price of further education, 2 extra villains are typically professors, who allot books without thinking about the price tag ; and varsity bookstores, which stand in the way of change. The way to turn these villains into heroes?  Rafter  Manager  Mehdi Maghsoodnia thinks he’s got the answer.  Rafter works alongside varsities and school bookstores on textbook rental programs and provides a sequence of Web programmes, including one to help faculty adopt the best textbooks while taking factors like price and accessibility into account.  Criticising  professors for alloting costly textbooks is biased, especially with a lack of tools to help them do better, Maghsoodnia related.  “It’s like medication, where the doctor’s inducement is to cure you.

The professor’s motivation is also to complete the job — to teach you.  It’s hard to ask him to also be a pro in the price of distribution and friction in the distribution channel.” Campus bookstores are often cited as an obstruction to breakthroughs like the arrival of free textbooks and other open tutorial resources.  But they have also got a chance to join the revolution by providing, as an example, print-on-demand variations of digitally distributed books.

Rafter is starting to put more focus on handling digital resources, and Sanders asserted he is inquiring into the print-on-demand option. Rafter evolved out of BookRenter, which sells textbook rental services directly to students. That business continues, winning the 2012 About.com College Life Readers’ Choice Awards as the best textbook rental website. The company name was changed to Rafter last year, reflecting a shift to emphasize working through the campus stores.

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Guest Blog on Cheap Textbook Rentals

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Have an opinion about college textbooks and textbook rentals? Love to write?

You might make a great contributor to our college textbook blog network.

The college textbook blog network has two goals for adding guest bloggers: To have you produce outstanding and useful content that reaches a broad expanse of college students. To provide multiple viewpoints on the subject of college textbooks.

We only want and will only syndicate quality insights created by writers who stand behind their work.

1. Choose your topic. Select an area of expertise and write an article  relating to one of the following topics:

a.    How to save money on textbooks.

b.    Information on renting textbooks.

c.    Textbook News.

d.    Technology around textbooks.

e.    Your opinion concerning textbooks.

3.  Write your Article. Compose your article for the college student that could use help with textbooks! All articles must be original work created by the submitter and can be previously published. The article and about box may contain one link each.

a.    Choose a narrow focus.  We are more likely to accept articles that share in-depth information on a narrow topic, as opposed to shallow tips on a broad topic.

b.      Make it fresh and new. Avoid redundant tips and information we’ve all heard before.  Tell the reader something they didn’t know so that they are likely to ‘share this with a friend!’

c.    Write concise paragraphs.  Use bullets and avoid lengthy paragraphs.  The goal is for a reader to be able to get an overall feel for your entire article in about 5-10 seconds.  Keep articles between 200-800 words in length.  Articles with excessive grammatical, spelling and/or punctuation errors will not be accepted.

d.    Infuse your article with wit and personality.  It is OK to be corny, be relatable, make it personal.  Write in the “I” form.  Include a catchy introduction and loads of creativity to set you apart.

4. Submit the article.  Email your article to bjones@computerpages.net where it will be considered for publication. We prefer that you simply paste your article into the body of your email rather than send an attachment. You will receive a response within 7 days.  Include your first name, and city/state so we can include it at the bottom of your post!

5.  Self Promote. Your article will be promoted on our Facebook and Twitter posts but we encourage self promotion. We will send you the URL of your guest post so you can promote it to your Twitter and Facebook followers. This cross promotion will dramatically improve your articles social reach.

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